By Catherine Shaw

Successful crusade supervisor and three-time mayor of Ashland, Oregon, Catherine Shaw provides a transparent and concise, must-have guide for navigating neighborhood campaigns. This instruction manual supplies political beginners and veterans alike a accomplished and distinctive plan for organizing, investment, publicizing, and profitable neighborhood political campaigns. discovering the suitable message and concentrating on the ideal citizens are in actual fact defined via particular examples, anecdotes, and illustrations. Shaw additionally offers in-depth info on assembling crusade groups, precinct research, canvassing, and working with the media. The crusade Manager is an encouraging, lucid presentation of ways to win elections on the neighborhood level.

Updates to the 5th version comprise a wholly new bankruptcy on social media and its impact on campaigning, new assurance on easy methods to prepare a crusade plan, and a brand new appendix on the way to crusade on a budget.

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