By Mirko Waschkies

Studienarbeit aus dem Jahr 2016 im Fachbereich Touristik / Tourismus, word: 2,0, , Veranstaltung: Freizeit & Tourismusmanagement, Sprache: Deutsch, summary: In dieser Studienarbeit befasse ich mich mit der examine der touristischen Entwicklung des Emirats Abu Dhabi. Im Folgenden blicke ich auf die Besonderheiten des Landes, verschiedene Sehenswürdigkeiten und Tourismusarten, geplante und aktuell bereits abgeschlossene (Bau-)Projekte, sowie auf die Entwicklung der Tourismuszahlen.

Anschließend analysiere ich, welche Marketingstrategien angewendet wurden, um diese Tourismuszahlen zu steigern und sich der Welt zu präsentieren. Das Fazit dieser Untersuchung soll zeigen, inwiefern es der Regierung von Abu Dhabi gelungen ist, durch die Förderung und den Ausbau des Tourismus als substitute zum Erdölgeschäft ein anhaltendes Wirtschaftswachstum zu gewährleisten.

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