By Victoria E. Dye
All Aboard for Santa Fe specializes in the AT&SF's advertising efforts to focus on Santa Fe as an amazing tourism vacation spot. the corporate advertised the healthy merits of the area's dry wasteland air, a powerful promoting aspect for japanese city-dwelling tuberculosis victims. AT&SF additionally joined forces with the Fred Harvey corporation, proprietor of various motels and eating places alongside the rail line, to advertise Santa Fe. jointly, they constructed fabrics emphasizing Santa Fe's Indian and Hispanic cultures, selling artists from the area's artwork colonies, and created the Indian Detours sightseeing tours.
All Aboard for Santa Fe is a accomplished examine of AT&SF's early involvement within the institution of western tourism and the mystique of Santa Fe.
ABOUT THE CONTRIBUTORS
Victoria E. Dye, a local New Mexican, spent her youth exploring the Southwest along with her relatives. After operating for over a decade in New Mexico's tourism undefined, Dye moved to California to accomplish a level in background on the collage of California, Davis, and a master's measure in background at California nation college, Sacramento. Dye presently is living within the Davis area.
"A really nice addition to the literature describing the effect of the arrival of the railroads to New Mexico and the West." -- neighbors of the Cumbres and Toltec Scenic Railroad, Inc.
"[This is] a major historic examine of the way the selling efforts of the AT&SF impacted town of Santa Fe and the encircling zone. It exhibits one point of railroad historical past that has frequently been overlooked yet which had an important impression. scholars of the Santa Fe Railroad and the area will get pleasure from it, as will all who realize that railroads are frequently greater than trains and tracks." -- nationwide Railway Bulletin
"A well illustrated and obviously written examine the evolution of a sleepy, distant village to stylish middle for the humanities, nice eating, golfing and skiing." -- Santa Fe New Mexican, NM
"This is a vital learn of the stimulation and progress of tourism within the region." -- Wagon Tracks
"This heritage of railway advertising within the Southwest from 1890-1930s may possibly specialize in the Atchison, Topeka and Santa Fe Railway, yet its advertising classes are a must-read for a person operating a railroad this day. . All Aboard for Santa Fe stands proud from different AT&SF histories since it so completely investigates how the railway promoted Santa Fe from the overdue 1800s to the start of WWII." -- actual West
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